THE MARKET FOR MOBILE PHONE HANDSETS IN INDIA : 2005
This study is pioneering, unique and
a marketing planner’s delight.
The report provides meticulous details
at the micro level and a deep understanding of how this fast paced
market is changing:
In a market that is incredibly fast changing, the study provides
a longitudinal perspective on what these changes are.
The study estimates the size of the market and the contribution
of different types of mobile phones across 102 geographic entities
across the country and across Population Strata as well.
This is the first ever study that quantifies the total universe,
the proportion of its components that have acquired a mobile phone,
and the progression across the years.
The market has been defined by way of first time and replacement
buyers, their numbers have been quantified geographically, and
their profile, and how this profile is changing, has also been
The shares of brands among first time and replacement buyers has
been quantified, across the country as a whole, and among individual
states and across population strata.
A comprehensive profile of buyers of different types of mobile
phones is provided. This would be the base data to analyse the
potential for upgrading/replacements.
There are hundreds of details such as this, produced by a study
with a mammoth sample of 60,000 mobile phone owners and over 200,000