Francis
Kanoi has a sophisticated software development cell which has developed world-class
software.
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One of the earliest software developed by the company simulated
vehicle choice behaviour of two-wheeler buyers, their preferences, trade-offs
made, etc., together with the market data, to estimate potential for new
two-wheelers as the key features are varied. It went beyond to even identify
the contribution that the new vehicle is likely to get from the buyers of
existing brands.
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By the early nineties, Francis
Kanoi had started building up in-house software development capabilities to make
it easy for the decision makers to use the large databases that were being generated
by the company.
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The initiatives started with providing, on the desktop, a
detailed analysis of agro-chemicals markets and the retailers. In the
mid-nineties, it culminated in A Database of Consumer Electronics and Appliances
Dealers in the country, which is, perhaps, the most sophisticated
database and software on retailers available for any industry, anywhere in the
world.
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This database was an outcome
of a mammoth exercise covering each of the nearly 4000 urban entities
in the country, together with several hundred large rural entities
where retailers were located. It enabled the decision makers to
analyse the status of their distribution vis-a-vis competition in
every conceivable way, from the country as a whole, to individual
markets.
This database and
the software are being used by almost every major company
in the Consumer Electronics and Household Appliances field
in India.
The latest effort is a database of 50,000 truckers
and bus operators in the top 100 cities in the country .This was developed in
2004.
Francis Kanoi was also one of the earliest in the country to master GIS software.
It has taken this mastery further by obtaining licenses for GIS tools and incorporating
GIS capabilities into database software for use by the decision makers.
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