Francis Kanoi has created a retailer database of some 200,000 consumer electronics and appliances dealers in the country, covering every single market in the country.
of its multi-dimensional involvement in several product fields, Francis Kanoi
recognized, in the late eighties, the fast-paced changes taking place in the retailing
and distribution field.
anticipated that when the manufacturers seek out dealers, there would be a need
for a scientific approach to planning and controlling the distribution system.
Recognizing this need, the compilation
of databases on dealers, with interactive software directly usable by decision
makers, was pioneered by Francis Kanoi in the early nineties.
latest effort in this direction is a database covering 230,000 dealers in almost
every one of the nearly 7000 markets in India.
database is available with a software that allows the decision maker to analyze
the distribution in the nooks and corners of the country, from his desk, going
down to the details of individual dealers.
Francis Kanoi has demonstrated the power and clarity that this database and the
software can provide when used together with a Geographic Information System (GIS)
in planning and monitoring distribution in a vast country like India.
work has been done by the company in the agri-inputs field as well.