THE MARKET FOR MOBILE PHONE SERVICES IN INDIA
A dedicated and nationwide study of
the market for mobile phone services, commensurate with its vast
size, sharp growth and complex nature, has been an urgent need
for some time now.
Our study on Mobile Phone Services
in India covered over 200,000 households and 60,000 mobile phone
users, across the country, and tracks the adoption of mobile phones
over time, identifying segments of maturity and those of fast
growth. It answers a host of basic questions about the field,
as listed below, for which there have been no holistic answers.
1] Who are the current adopters of
mobile telephony representing the current market? How are they
different from those who adopted earlier?
2] How are those adopting GSM and CDMA
3] Are there differences among those
patronizing different mobile service providers? What are they?
4] What are the reasons for patronizing
specific mobile phone services?
5] To what extent are there shifts
in patronage of mobile phone service providers?
6] What are the reasons why shifts
take place from one service provider to another?
7] What is the current penetration
of mobile phones among households and individuals?
8] What is the nature/characteristics
of expansion in the penetration of mobile phones over the years?
These are just the broad areas
of coverage of the study. Given the large frame of reference of
households and the massive sample of mobile phone users, the analysis
possibilities are numerous.