STATUS OF BRANDS AMONG DEALERS OF CONSUMER ELECTRONICS AND APPLIANCES – 2005

This study evaluates and quantifies the complete status of the companies among dealers, as perceived by the dealers of the country, covering everything from the metropolises to small towns where the dealers are located. This becomes an invaluable input for companies to take corrective action, wherever required.

The status of the companies is evaluated on a range of issues covering penetration of the brand among the dealers, being a best seller at the counters, display of the products, POP material etc.

The study also evaluates the criteria that determine the esteem in which a dealer holds a company, covering:

a] Products
b] Price
c] Advertising and sales promotion
d] Status of company among the customers
e] Various aspects of relationship with dealers
f] Quality of the sales organization
g] Overall status of the company in the market place


The reports of the study are available for the following products: