This is a database of 12,016 truckers, who own 5 or more goods carrying trucks, in the 100 key trucking centres in the country.
This is not
just a list of truckers.
This is a
complete database providing details of ownership of trucks and
their usage, purchases, policies and patronage of brands with
respect to trucks, tyres, lubricants.
The analysis available includes details
of the status of brands of trucks / tyres / lubricants among
truckers of different sizes, across each of the 100 cities and
have these details down to the individual trucker.
For those who market trucks, fuel, tyres, lubricants, batteries and truck
components, there cannot be a more efficient way of addressing the market than
dealing directly with the small number of truckers who account for the
ownership of a large number of trucks
Knowing the identity of the major truckers, allows companies to devise
marketing programmes to minimize the cost and maximize the output. Specific
messages could be designed for specific segments and they could be delivered
precisely, making it rifle-like in its approach as against the shotgun-like
approach of conventional marketing programmes.
Beyond the precise targeting of marketing
by way of proposition, presentation and delivery, it opens up
the possibility of an interpersonal approach and a two-way
communication, both of which make a world of a difference to
the efficacy. All these are impossible in a conventional