38, Sterling Road, Nungambakkam
   Chennai 600034, INDIA.
   Phone: +91 44 2826 0298, 2826 2472, 2827 3552
   Fax: +91 44 2825 3301
   Email: fkmr@franciskanoi.com ,  franciskanoi@franciskanoi.com,  mktres@franciskanoi.com
 

 

 
THE FRANCIS KANOI DATABASE OF OPERATORS OWNING
5 OR MORE TRUCKS IN TOP 100 CITIES IN INDIA : 2012
 
 

This is a database of 12,016 truckers, who own 5 or more goods carrying trucks, in the 100 key trucking centres in the country.

This is not just a list of truckers.

This is a complete database providing details of ownership of trucks and their usage, purchases, policies and patronage of brands with respect to trucks, tyres, lubricants.

The analysis available includes details of the status of brands of trucks / tyres / lubricants among truckers of different sizes, across each of the 100 cities and the states.

You will have these details down to the individual trucker.

For those who market trucks, fuel, tyres, lubricants, batteries and truck components, there cannot be a more efficient way of addressing the market than dealing directly with the small number of truckers who account for the ownership of a large number of trucks

Knowing the identity of the major truckers, allows companies to devise marketing programmes to minimize the cost and maximize the output. Specific messages could be designed for specific segments and they could be delivered precisely, making it rifle-like in its approach as against the shotgun-like approach of conventional marketing programmes.

Beyond the precise targeting of marketing by way of proposition, presentation and delivery, it opens up the possibility of an interpersonal approach and a two-way communication, both of which make a world of a difference to the efficacy. All these are impossible in a conventional marketing approach.