38, Sterling Road, Nungambakkam
   Chennai 600034, INDIA.
   Phone: +91 44 2826 0298, 2826 2472, 2827 3552
   Fax: +91 44 2825 3301
   Email: fkmr@franciskanoi.com ,  franciskanoi@franciskanoi.com,  mktres@franciskanoi.com
 

 
 
 
DATABASE OF DURABLES DEALERS IN INDIA : 2016
 
Total number of durables dealers covered 2,73,502
Total number of urban / other entities covered 8,659
 
Information obtained on the dealers
 Products stocked
 Average sales per month, over the last 12 months
 Brands of each product stocked
 Types of each product stocked
 Top three selling brands of the product at the counter
 Size of the showroom
 Products/brands prominently displayed
 Location of the showroom
 No. of staff
 No. of years in business
 If part of chain; no. of showrooms in the chain
 If computerized
 Name of the decision maker
 Address / Telephone nos. / e-mail
 
Analysis of markets
In which of the 8,659 geographical entities covering every single city and town in  the country is the product sold?
What are the trade volumes in each of these markets?
How many dealers are there in each of these markets?
What kinds of dealers are they?
 
Analysis of dealers
How many dealers in the country / zone / state /  pop strata, etc. sell the product ?
What kind of volumes do they handle?
Who are the A*, A, B and C category dealers in terms of their sales volume?
Where are the A*, A, B and C dealers located?
How many new dealerships are being set up each year?
Where are these dealerships coming up?
What kind of dealerships are these?
What is the relationship between size of showroom, location, volumes at  the dealer outlets?
 
Analysis of companies / brands
How many dealers in the country / zone / state / population  strata / individual market stock our brand ?
How does this compare with competitors?
What is our penetration of A*/A/B/C/ category dealers in  the country / zone / state / population strata / individual market,vis-a-vis our competitors ?
How do we compare with competition on penetration among dealers of different  kinds, location, size of showroom,  type of dealership, etc.?
How many dealers have our company on the main external signboard vis-a-vis  competition?
How many dealers have our products most prominently displayed inside vis-a-vis  competition?
How many dealers report that our brand is the best seller from their shops  vis - a- vis competitors?
What is our status as the best selling brand among dealers of different types  in different markets?
How many dealers report that our brand is one of the top 3 selling brands from their shops vis-a-vis competitors?
 
Queries
In which markets is the product sold but our brand is not sold?
What are the trade volumes reported in these markets?
Where are these markets located?
How many dealers of what kind are located in these markets?
Which companies' brands are being sold in these markets?
Which are the A*, A, B and C category dealers who don't stock our brand?
Where are such dealers located?
Which other brands do they stock?
Which are the A*, A, B and C category dealers stocking our products but, displaying it poorly?
Where are such dealers located?
Which are the competitive brands which are prominently displayed by these  dealers?
Which are the A*, A, B and C category dealers stocking our product among   whom our brand is not the top seller?
Where are these dealers located?
Which are the top selling brands among these dealers?
 
Besides the above, there are a host of other areas on which the database can be queried
 
List of products for which the Dealer Database is available
Major Consumer Electronics Appliances Small Appliances
1]  Colour television sets

1]

 Fans

2]  Refrigerators

2]

 Electric irons

3]  Washing machines

3]

 Pressure cookers

4]  Room air conditioners

4]

 Mixer-grinders / JMGs / Food processors

5]  Microwave ovens

5]

 Water heaters

6]  Cooking ranges / Hobs

6]

 Gas Stoves

   

7]

 Electric ovens/ OTGs/ Pop-up / Sandwich toasters

   

8]

 Vacuum cleaners

   

9]

 Water purifiers

   

10]

 Electric rice cookers

   

11]

 Electric chimney



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