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The Markets Database lists all the cities and towns in the country where a particular durable is sold, and provides an estimate of the retail off-take in 2017-18.

An estimate of the market in a sales or distributor territory is the ultimate action point for a company. Without this estimate, the bench-mark to decide on the sales within a territory is the previous year's sales, which may not be a very reliable input, especially in weak markets.

Further, a list of markets will also help in identifying the markets where a brand is not present and will help decide which of them are important enough to be included for coverage.

With the help of the Markets Database, the sales planner can, thus, have information at his finger-tips about the markets and his company's performance in the nooks and corners of the country, to identify problems, demand explanations and initiate action at the earliest.

The Markets Database is available for the following products:

Consumer Electronics:		White Goods:		Small Appliances:
1]	Colour Television sets	1]	Refrigerators	1]	Mixer-grinders / JMGs/ Food Processors
		2]	Washing machines	2]	Electric irons
		3]	Room air-conditioners	3]	Pressure cookers
		4]	Microwave ovens

Output table format for the markets within a district:

The Market for Colour Television Sets in 2017-18, by Markets - Punjab/Chandigarh

	Popula-tion in '000s	Market size in 2017-18			No. of dealers by dealer categories
	Popula-tion in '000s	Nos.	% contri. to All-India	% contri. to state	All dealers	A* & A	B
Punjab/Chandigarh State

Ludhiana Dist.(Incl.Rural)
Ludhiana
Khanna
Jagraon
Machhiwara
Sahnewal
Raikot
Doraha
Mullanpur Dakha
Samrala
Sudhar (v)
Maloud
Payai
Sidhwanbet (v)
Ladowal (v)

A* & A Category Dealers = Sales of 50+ units in a month*. B Category Dealers = Sales of 20-49 units in a month*.

* Based on claimed average monthly sales over the previous 12 months.

J-85, 13^th Main Road, Anna Nagar West, Chennai 600040, INDIA. Phone: +91 044 2616 3303, 2616 3304 Email: fkmr@franciskanoi.com / mktres@franciskanoi.com