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DATABASE OF DURABLES DEALERS IN INDIA :
2016
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Total number of durables dealers
covered 2,73,502
Total number of urban / other entities covered 8,659 |
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| Information obtained on the
dealers |
 |
Products
stocked |
|
Average
sales per month, over the last 12 months |
|
Brands
of each product stocked |
|
Types
of each product stocked
|
|
Top
three selling brands of the product at the counter |
|
Size of
the showroom |
|
Products/brands
prominently displayed |
|
Location
of the showroom |
|
No. of
staff |
|
No. of
years in business |
|
If part
of chain; no. of showrooms in the chain |
|
If
computerized |
|
Name of
the decision maker |
|
Address
/ Telephone nos. / e-mail |
|
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| Analysis of
markets |
|
In
which of the 8,659 geographical entities covering every single city and town in
the country is the product sold? |
|
What are the
trade volumes in each of these markets? |
|
How many
dealers are there in each of these markets? |
|
What kinds of
dealers are they? |
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| Analysis of dealers |
|
How
many dealers in the country / zone / state / pop strata, etc. sell the
product ? |
|
What kind of
volumes do they handle? |
|
Who are the
A*, A, B and C category dealers in terms of their sales volume? |
|
Where are the
A*, A, B and C dealers located? |
|
How many new
dealerships are being set up each year? |
|
Where are
these dealerships coming up? |
|
What kind of
dealerships are these? |
|
What is
the relationship between size of showroom, location, volumes at
the dealer outlets?
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| Analysis of companies /
brands |
|
How
many dealers in the country / zone / state / population strata /
individual market stock our brand ? |
|
How does
this compare with competitors? |
|
What is
our penetration of A*/A/B/C/ category dealers in the country / zone /
state / population strata / individual market,vis-a-vis our
competitors ? |
|
How do
we compare with competition on penetration among dealers of different
kinds, location, size of showroom, type of dealership, etc.?
|
|
How many
dealers have our company on the main external signboard vis-a-vis
competition?
|
|
How many
dealers have our products most prominently displayed inside vis-a-vis
competition? |
|
How many
dealers report that our brand is the best seller from their shops vis
- a- vis competitors? |
|
What is
our status as the best selling brand among dealers of different types
in different markets? |
|
How many
dealers report that our brand is one of the top 3 selling brands from their
shops vis-a-vis competitors? |
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| Queries |
|
|
In
which markets is the product sold but our brand is not sold? |
|
|
What are
the trade volumes reported in these markets? |
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|
Where
are these markets located? |
|
|
How many
dealers of what kind are located in these markets? |
|
Which
companies' brands are being sold in these markets? |
|
|
Which
are the A*, A, B and C category dealers who don't stock our brand? |
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|
Where
are such dealers located? |
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|
Which
other brands do they stock? |
|
|
Which
are the A*, A, B and C category dealers stocking our products
but, displaying it poorly? |
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|
Where
are such dealers located? |
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Which
are the competitive brands which are prominently displayed by these
dealers? |
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Which
are the A*, A, B and C category dealers stocking our product among
whom our brand is not the top seller? |
|
|
Where
are these dealers located? |
|
Which
are the top selling brands among these dealers? |
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| Besides the
above, there are a host of other areas on which the database can be queried |
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| List of products for which the Dealer
Database is available |
| Major
Consumer Electronics Appliances |
Small
Appliances |
| 1] |
Colour
television sets |
1]
|
Fans
|
| 2] |
Refrigerators |
2]
|
Electric irons
|
| 3] |
Washing
machines |
3]
|
Pressure cookers
|
| 4] |
Room
air conditioners |
4]
|
Mixer-grinders / JMGs / Food processors
|
| 5] |
Microwave
ovens
|
5]
|
Water heaters
|
| 6] |
Cooking
ranges / Hobs
|
6]
|
Gas Stoves
|
| |
|
7]
|
Electric ovens/ OTGs/ Pop-up / Sandwich toasters
|
| |
|
8]
|
Vacuum cleaners
|
| |
|
9]
|
Water purifiers
|
| |
|
10]
|
Electric rice cookers
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| |
|
11]
|
Electric chimney
|
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