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MARKETS DATABASE : 2015 - 2016
FOR CONSUMER ELECTRONICS AND APPLIANCES
 
 
The Markets Database lists all the cities and towns in the country where a particular durable is sold. It provides an estimate of the market in 2014-2015 and a forecast of the retail off-take in each of these cities and towns for 2015-2016.

An estimate of the market in a sales or distributor territory is the ultimate action point for a company. Without this estimate, the bench-mark to decide on the sales within a territory is the previous year’s sales, which may not be a very reliable input, especially in weak markets.

Further, a list of markets will also help in identifying the markets where a brand is not present and will help decide which of them are important enough to be included for coverage.

With the help of the Markets Database, the sales planner can, thus, have information at his finger-tips about the markets and his company’s performance in the nooks and corners of the country, to identify problems, demand explanations and initiate action at the earliest.

The Markets Database is available for the following products:

Consumer Electronics:

White Goods:

Small Appliances:

1]

Colour Television sets

1]

Refrigerators

1]

Mixer-grinders / JMGs/ Food Processors

 

 

2]

Washing machines

2]

Electric irons

3]

Room air-conditioners

3]

Pressure cookers

   

4]

Microwave ovens

   

Output table format for the markets within a district:

The Market for Colour Television Sets in 2015-2016, by Markets - Punjab/Chandigarh

.

Popula-tion in '000s

Market size in 2014-2015

Forecast of market size in 2015-2016

No. of dealers by dealer categories

Nos.

% contri. to All-India

% contri. to state

All dealers

A* & A

B

 Punjab/Chandigarh State

 Ludhiana Dist.(Incl.Rural)

 Ludhiana

 Khanna

 Jagraon

 Machhiwara

 Sahnewal

 Raikot

 Doraha

 Mullanpur Dakha

 Samrala

 Sudhar (v)

 Maloud

 Payai

 Sidhwanbet (v)

 Ladowal (v)

A* & A Category Dealers =Sales of 150+ units in peak month. B Category Dealers =Sales of 50-149 units in peak month