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THE MARKET FOR DURABLES IN INDIA - 2017
(The fifteenth round since 1988)

Contents of a Report for a Sample Product (Colour Television Sets)


1] Analysis of the structure of the market for Colour Television Sets, in terms of:
a] Market size by volume and value in financial year 2016-17, at the following levels:
- All-India
- All India - metro cities/class-I cities/towns/rural areas
- 16 states
- State population strata and clusters (Including for the 52, one million+ cities individually)
b] Segmentation analysis of the market, in terms of:
- First time/replacement/additional purchases
- Type categories
- Price Categories
- Age segments
- Educational segments
- Occupational segments
- SEC segments
- Stated income segments
- Economic status segments
   
2] Forecast of the demand for Colour Television Sets, from 2017-18 to 2019-20:
- At an all-India level
- At an all-India population strata level
- At the state level
- By first time/repeat buyers
   
3] Status of Colour Television brands, in terms of:
a] Brand shares at various levels, in 2016-17, as follows:
- All-India
- All-India population strata
- 16 states
- Across type segments
- Across income segments
- Across first purchase/repeat purchase segments
- Across customer segments defined by stated income, economic status, SEC category, Occupation, age and education
b] The trends in brand shares over the years from 2009-2010 to 2016-2017:
- All-India
- All India population strata
- 16 states
   
4] Penetration of Colour Television Sets, among:
a] Households at the following levels:
- All-India
- All India population strata
- 16 states
b] Stated monthly household income segments at the following levels:
- All-India
- All India population strata
- 16 states
   
5] Profile of recent buyers of Colour Television Sets, in terms of:
- Geographic location
- Age, education, occupation of main earner and spouse
- Income/SEC/economic status of the household
 
Note: The reports on other products will contain data similar to the details outlined above, subject to their being relevant to the specific product.

The Market for Durables in India - 2017
 
List of products for which reports are available
 

 Consumer Electronics:


1] Colour Television sets

 White Goods:


1] Refrigerators
2] Washing machines
3] Room air-conditioners
    (Households segment)
4] Microwave ovens

 Small Appliances:


1] Pressure cookers
2] Mixer-grinders / JMGs / Food Processors
3] Electric irons
4] Gas stoves / Hobs / Cooking Range
5] Water purifiers
6] Cookware
7] Induction cook tops / stoves
 

 
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