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A BRAND CHOICE, STATUS, IMAGE AND
PERFORMANCE EVALUATION STUDY ON TRACTORS : 2013-14


This is the fifth round of this study which was first done in the year 2000 and repeated in 2005, 2008 and 2011.

The brand and performance study is not limited to identifying the current state of tractor brands.

When the data over the years is compared, it identifies those that have expanded geographically through product and marketing efforts and those that remain confined to their historical status in states and regions and do only as well as the markets do in the states or regions of their strength.

This study also tracks the changes in the market for tractors by states, farmers cultivating different crops, farmers with different land holdings, etc.

These are all prime inputs in the planning process.

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